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| Ivan Pavlovich, Rob Kouchoukos and Sid Stary started this label in 1996 during a flurry of activity on the Chicago house scene. Pavlovich and Kouchoukos had worked together at Cajual, Curtis Jones a.k.a. Green Velvet’s label, and, along with Stary, wanted to create a label that focused on new artists with a worldwide scope. The label released work from Glenn Underground and was named one of the best house labels of the year in 1997 by Muzik magazine. Guidance then diversified, creating scores of compilations like the Hi-Fidelity House series, and working with artists like Nuspirit Helsinki. With such a diverse selection of music, the label’s next big move, licensing tracks to movies and video games like Grand Theft Auto III, seemed predestined. (Patrick Sisson) For more information, visit their website: http://www.33rpm.com
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